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The Fundraising Letter PS: 25 Things to say that powerful (includes examples and samples)

Donors read postscripts. This is an important but sad reality in fundraising. Sad because the PS is stupid and belongs to another millennium. In this age of word processors, no one has to add one more PS. However, a major donor, since reading a PS is a donor seeking information. And this is your chance.

According to direct mail consultant Allyn Kramer, there are five "hot spots" in direct mail packages where readers initially. Here are, in order:

1. outer envelope
2. Brochure title
3. Under the direction (the letter is a)
4. Signature line (who the letter is from)
5. Postscript

Since the PS is a part of your letter that you can be sure your donors to read, you have to write something there that will encourage donors to send a gift or take action you want. Here are some ideas.

1. Re-phrase your question in a new way
2. Reiterate the deadline for members of gift if no
3. Point to your site from the donor to make a donation online
4. Invite donors to refer a friend who can support your organization
5. Invite donors to complete the enclosed reply card and envelope
6. Remind donors that their gifts are tax deductible
7. Invite donors to join his monthly donation program
8. Repeat if necessary to support a fresh way
9. Include a brief and powerful story demonstrating in favor of the gift of your will make an immediate difference
10. Invite donors to improve their gift
11. Offer a free guide on how to write a will or make a bequest to your organization, sent to all who send a gift
12. Draw your reader's attention to a section in the enclosed brochure that illustrates your current need and encourages a gift
13. Breaking the question in daily amounts ("Your donation of 15 pounds just works 50 pence per day ")
14. Invite readers to visit their website to complete a survey (and ask for the gift of new there)
15. Leave your phone number or email address and invite donors to contact me with any questions
16. Explain what will happen if you do not receive sufficient funding (without spreading fear and without making your donor feel guilty)
17. Thanks to its members for their continued support
18. Add a personal note about why you are so passionate about this particular ask – and why you need the donor to send a gift today
19. Remember members on the freemium has closed (mailing labels, for example)
20. Re-state the size of gift you are requesting
21. Explain supporters to make a donation using your credit cards
22. Remind donors of your goal for this campaign
23. If you is well in your campaign, tell donors how close you are to reaching your goal – the right gift to get even closer now
24. Tell donors the amount of your continued support means to you personally
25. Name one of the donors of gifts from his willingness to help ("Children like Samantha need your help. So do we. ")

© 2005 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content is not modified (including the "About the Author" message).

About the Author

Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at
www.sharpecopy.com
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