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Building relationships payment gateway to be an essential part of business development strategies
A provider of thinking outside the box?
One Payment Gateway is capable of sound from the outset, to illustrate the way that can seamlessly fit into carrier systems, structures and processes of business allowing operators to focus on their core business and in particular their valuable players, while the gateway focuses on the payments business.
If the operator is looking for additional capacity payment processing, or are responsible for the first time to find a reliable supplier, consider the following points many of which may seem obvious, but not always provided.
Payment Card Industry (PCI) Certification Payment Gateways
Ensure the gateway Payment is PCI certified. The PCI DSS is a multifaceted security standard includes requirements for security management, policies, procedures, architecture network, software design and other critical protective measures. It requires merchants and service providers that store, process or transmit customer data payment cards to adhere to information security controls and processes that ensure data integrity.
In particular, all data must be encrypted and detection intrusion responses and monitoring systems should go hand in hand formalized security policies.
Settlement Prices
Most providers offer payment and settlement prices in all major currencies, but they agree that settlement currencies and some do not offer equal treatment same, but will facilitate the settlement, three major base currencies, usually U.S. dollars, euros and pounds sterling. Be sure to confirm the exact coins available and ensure that these match the business goals for geographic expansion for players available with the ability to pay in the currency of their own country. Consider also possible long-term goals and adaptability – how easy is to add new coins, as may be required with this provider?
A theme important consideration is the time of liquidation, which depend on the acquiring bank relationships forged through payment providers. Some providers pay only the ability to place weekly, which can create liquidity problems. Again, ensure the services offered to support business goals. If not, look elsewhere. There are providers of payment can be arranged to resolve the funds a day (usually three days in arrears).
Fraud Management Solutions
A payment gateway provider should help protect the operators of fraudulent transactions, chargebacks and unauthorized payments through a series of available fraud management solutions. At a minimum, Address Verification Service (AVS) and card verification checks match (CVV2/CVC2) Amex CID party controls in 3-D Secure solutions (Verified by Visa and MasterCard ® SecureCode ™) and IP geolocation services should be the providers offer payment.
Traders should automatically be able to display and process payment transactions through its access to the train in real time. This allows them to react immediately, if necessary, against any card fraud that is not presented.
AVS helps detect fraudulent transactions by comparing billing direction indicated by the buyer to the billing address on the declaration of cardholder credit card. Card Verification validates the security code found in the back of the credit card, which can be used as a confirmation that the buyer has the plastic on the physical hand.
3-D Secure provides verification to the merchant that the buyer is authorized by the owner of a card account, which reduces the number of unauthorized payments, resulting in fewer chargebacks. In addition, Visa and MasterCard offer in exchange for the responsibility for chargebacks related to fraud, where transactions authenticated through Verified by Visa or MasterCard SecureCode.
IP Geolocation is another layer of control fraud detection that allows traders to assess risk an online transaction based on the customer's geography (country, state or province and city), and can be used to automatically lock customers certain restricted countries on the basis of risk profile of a merchant, the screening test carried out before a deposit is taken.
Alternative Options Payment
According research has shown that consumers want choice, and particularly in the play space, they want a number of options you can use to pay and play. Apart multicurrency credit and debit card processing payment, operators need to ensure that your provider can offer alternative payment options as part of a single integration.
This may seem obvious to the extent necessary to pass the time and hassle of having to integrate directly with a range payment options. It is no less true, time to market is critical and one is less expensive integration across a range of commercial considerations. In essence, a single integration, and a reporting interface can (and should mean) number of payment options for customers.
The payment alternatives are not only convenient for consumers, but can be much more flexible and cost for operators. PayPal is a popular payment option for players and provides online merchants secure access to over 350 million accounts worldwide consumers PayPal – in local currency.
This is an important consideration in guiding American markets South, for example. PayPal application to receive the actual transaction is much simpler than trying to create a solution for acquisition in Brazil.
Ukash is another type of payment option that offers a unique combination of benefits for consumers. Players can get Ukash free of over 275,000 physical locations and is easy to use anywhere that accepts Ukash.
Customer Service
Customer Service Business is defined by Dictionary.com as "All interactions between a client and a provider of product at the time of sale, and beyond. Customer service adds value to a product and build lasting relationships. "
However, it is crucial to find a payment provider that really believes in excellent customer service. Set basic requirements, and create a "desirable" list general way how a payment provider could make a real difference to the business.
It has been found that many online merchants are not receiving Aftermarket "to their care they require current gateway. Once enrolled, they are often just pushed through an established and rigid. But this is possibly the most important moment in the supplier / retailer relationship. This is the time when those who truly believe in the value of business relationships strong will, anticipate, target, solving the challenges of transformation – in essence, prove they have what it takes to be intrinsically involved in the success business.
Personalization is often a mission critical requirement for operators, and over time, reporting needs change. All companies are different and one size does not fit all. A payment gateway must be able to easily and quickly reconciliation reports, for example, or provide detailed reporting and data mining operators. Timely reports are essential because the operator is based on your payment provider to provide them the data they need customers to solve their problems.
There are lots of payment gateways throughout the world collectively spend millions of dollars in advertising, marketing and attendance at conferences to win new business. As an operator, the challenge is to find a supplier (or suppliers) that can work in tandem with business teams towards a shared vision. reliable, scalable, secure solutions for multi-currency processing is needed, and what else? The answer is, quite simply, is a mixture of the above with a large dose of trust, integrity and innovation.
About the Author
First Atlantic Commerce (FAC) is a leading Internet, multicurrency payment, fraud risk solutions and online credit card processing service provider.
http://www.firstatlanticcommerce.com/
New Credit Card Generator 2010